The last of my three-part series on cheap makeup thrills for summer wraps up with the topic of mascara; a product that a lot of people consider the “holy grail” of a polished makeup look, but can be a bit of a challenge to find one that delivers and lasts. Especially when its the one beauty product that needs to be replaced four times a year. A cheaper formula is especially beneficial to help with this, since it’s not easy to essentially throw away a product if you feel there’s still some left to use. To help avoid eye infections, it’s important to replace your mascara every 3 months, and never add any other liquids into the tube that could contaminate or introduce bacteria. Having been a former makeup counter manager, you wouldn’t believe the stories I encountered of women adding olive oil or water into their more expensive mascara tubes to make them last longer, and then coming to the counter to return it when it “didn’t work anymore”. Really?! Really. So, in short, finding a less expensive formula that you like, and stocking up on several tubes, can lessen the amount of buying trips you make and ensure that you have healthy eyes for the year.
But what are the basics of finding a good mascara? Quite frankly, the market is flooded with choices, from $2 to upwards of $70 per tube. But what are the main aspects that I look for in selecting my choices? The first thing I look at is the brush – it makes ALL the difference in the results of the application. And second, I look for multi-tasking formulas that also care for and condition lashes. Once I make my picks on those two factors, I’ll then wear the product for a full week in order to make my final decision. Here’s two selections I made on my trip to Target at the beginning of summer: NYX The Skinny Mascara and e.l.f. Cosmetics Lash Extending Mascara, both in black shades.
To me, these brands are very similar – professional grade makeup that retails for a fraction of the cost of other brands. But there are a few subtle differences for each formula that I want to explain further:
- NYX’s The Skinny Mascara is not a new product, but captures a trend that is growing – full, dark lashes that look more natural and defined. For several years, huge, gargantuan mascara brushes were all the rage in makeup marketing, but unfortunately, they were a total hassle and awkward to work with. I’ll admit that I hate using big mascara brushes. But this brush is absolutely super thin, and I LOVE it! It captures every single lash, and suddenly brings them all into focus. Giving you complete control, you can build this formula from airy and light to bold and super-defined. I have found it takes a bit of practice to work with, especially if you are used to a larger brush. But once you get the hang of it, it’s hard to go back to a larger brush. Plus, this formula stays all day long – no smearing or smudging, even in humidity. It’s water-resistant yet easy to remove at the end of the day with coconut oil or makeup wipes.
- e.l.f. Cosmetics used to make my favorite mascara – the Mineral-Infused Mascara that had a total kick-ass silicone brush. But, unfortunately, they discontinued that formula a while ago (why, e.l.f., why?!). So, I picked up their new Lash Extending formula, and gave it a whirl. While it doesn’t mimic my old favorite, this newer formula is a good alternative as an overall multi-tasking mascara, with both volumizing and lengthening qualities. The formula conditions lashes with vitamins B and E, delivers bold color, and stays all day – it didn’t flake or clump. The brush is not silicone, but it does give an even coat on the first couple of strokes, and the formula is buildable. While the NYX formula was easier to use in defining each lash, this formula gives more length and a thicker texture from the start. If you want a good, solid formula for every day use, this is a great choice.
Both of these choices are affordable ($6.99 for NYX and $3 for e.l.f.) and easy to get at either ULTA or Target, plus both brands are coupon-eligible at ULTA. Both brands are cruelty-free, and the e.l.f. formula is vegan too. If you are on the hunt for a good mascara this summer, and don’t want to spend too much, give these a try! You don’t have to be a makeup artist to get great results with either of these picks.
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