I am so excited to write this review, as I believe this brand is one to truly watch in the beauty industry. It’s not everyday that you come across emerging brands that have a purpose to serve the greater good and challenge the status quo, but they do exist! Think TOMS Shoes, Warby Parker, and FEED, for example.  Also, it’s rather rare in the beauty industry. Through the data algorithm magic of Facebook targeting, an ad came across my newsfeed that directly spoke to me – Thrive Causemetics, which gives a product to a woman in need for every beauty product purchased. The ad was bright in showcasing the eye-catching turquoise packaging, an on-trend highlighter for brows, and most importantly, the message had true heart. I clicked, read more, and ultimately purchased two products (which I knew I’d be able to use everyday) to get a better idea of who this newer brand is.

As I read more about the brand and company, I learned that it was founded by a woman who had real-world beauty and cosmetics industry experience, but who had also had experienced personal loss by losing a close friend to cancer. Through various giving partners, Thrive Causemetics donates product to women fighting cancer. This really spoke to me, as my own circle of friends and family has been affected by cancer, and I wanted to learn how she was making a difference with her brand. Products are named after people, are vegan, and made without the ingredients that have a lot of controversy around them in terms of safety (parabens, sulfates, etc). I’ve put a link at the bottom of this blog post that is their “About Us” page, as I feel like they tell their own story really well, and I’m happy to help spread the word.

I chose the Triple Threat Color Stick in “Maggie” (a rosy, berry pink), and the Infinity Waterproof Brow Liner in “Christina” (a universally light blonde), and gave them a try during the month of February. Read on for the details!

First off, I LOVE the packaging because it’s both useful and easy to use. Each product has an attached brush, and the Color Stick’s brush does not face the product. This is great, because I can easily cap the end of the color/product, and spray clean the brush to let air dry. This is huge for hygiene, because I really dislike products that have a brush constantly in contact with the powder or cream product – that breeds bacteria, which leads to breakouts. So, much applause for the Thrive team to use smart packaging! The tiny kabuki brush blends the “Maggie” cream blush easily – just swipe the product on your cheeks, and use the kabuki to blend in circles. Or swipe the color on your lips, for a very pretty lip color – it applies just like lipstick! The Brow Liner twists up to give just the right amount of color, plus the spoolie brush on the end easily blends color in and controls brow hairs.

Second, the formulas rock. The color payoff is beautiful, and is true to what you see. The “Maggie” shade has just the slightest bit of shimmer, but looks natural and is long-wearing. Don’t let the intense bright pink shade fool you – the brighter the color the more natural the blush looks on cheeks. It’s a moisturizing and non-sticky lip color as well, and it is definitely on-trend right now with achieving the mono-chromatic look. The “Christina” shade went on smoothly, blended in perfectly with my brow hair, and had just enough wax to control brows all day.

I can’t wait to order more from this brand, and have also joined their lab to help answer questions as they develop future products. They have a fun yet sincere approach to their brand, and I appreciate their sense of duty to give back. As promised, click here to read more about them. As a veteran of the beauty industry, I really appreciate what they are doing since it’s a different approach to producing product and is making a difference in women’s lives.

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