I’m not gonna lie – I’m a huge Star Wars fan, and I could not wait to try the limited edition line that was announced. The legendary Pat McGrath created the line’s products and color range, based on 6 different looks. I was excited that the Walgreen’s near me had a display, and only a few products were left. I chose a mascara from “The Dark Side” – the SuperSizer in Very Black. I’ll admit, I like Rebels, but the Dark Side is also very tempting. 😉
First off, the packaging is totally fun! I really love this one, as it quotes Darth Vader from Return of the Jedi: “Indeed you are powerful [as the Emperor has foreseen]”. Yeah, Luke is powerful – spoiler alert.
Also, the wand is really nice, compared to the usual Lashblast brush – it’s slim and has silicone bristles that are nice and short. I don’t like super thick or oversized mascara wands – I think they are clunky and don’t really apply mascara evenly. To me they are just hype – the most important part of it to me is the silicone brush itself. You can get a tight-line effect with this brush, as it allows you to get close to the lash line and build for volume.
Now, the formula is a bit meh…the shade is a nice, deep black. But the formula gets a bit spiky and hard quickly – it doesn’t allow you to build easily like my favorite e.l.f. Mineral Infused mascara. It’s rather disappointing, because otherwise it glides on smoothly at the start of applying. You’d think that a perfectionist like Vader wouldn’t allow that to happen. But then again, the Death Star was built with a wide-open hatch to destroy it’s power source. So, you know, I guess you can’t win them all.
Bottom line, I thought that this was a fun spin on merchandising between two companies. And the integration of movie quotes and product packaging was very creative. I imagine we are also just seeing the beginning of these types of collaborations going forward, since movie producers realize that women make up a huge amount of the fan base.
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