Beauty Topic: Top 3 tips on Black Friday & Cyber deals for beauty products

Every year, this weekend and next week is focused on buying gifts as the official kickoff of the holiday season. But Black Friday, Cyber Monday, and holiday countdown offers are also the best times to stock up on your favorite skincare, haircare, body care, makeup and perfume. If your inbox is any indicator of the amount of deals being currently marketed, you’ll find that even high-priced beauty brands can offer discounts – making it the perfect time to also score gifts with purchase, buy-one-get-one deals, and free samples. Plus, you can usually save even more money by buying kits or gift packaged best-sellers from your favorite beauty brands. So, in other words, treat yourself! Merchants put a ton of time into planning and creating the best gift sets for their brands, with a main focus on value. The Christmas season is the biggest time of competition for every shopper’s dollar, and so it’s totally worth checking out your favorite brands to see what kind of deals you can find right now.

First tip: Buy beauty in bulk and save $$$! For example, Clinique offers jumbo sizes and gift sets of their best selling cleansers, clarifying lotions, and moisturizers at ULTA, Macy’s, and Sephora, which equal big savings. LORAC always offers fantastic gift sets of my favorite lip glosses for just $25 at ULTA and Kohl’s, which if individually purchased would total $102. Kits are also a great way to try new colors, and you can refresh your look easily throughout the year with a new shade. And First Aid Beauty makes some of the best skin care kits around – you can get their iconic Ultra Repair Cream, Lip Therapy, Intensive Peel, Facial Radiance Pads and Pure Skin Facial Cleanser together for only $14 more than what the full-size Ultra Repair Cream normally retails at! These are also great ways to try a new brand, stock up on your favorites, or get bonus travel-sizes for the gym or your desk. And don’t forget haircare! This time of year offers fantastic deals on hair dryers, curling irons or hot styling tools. As for prestige brands, the sales are totally worth it. I buy my favorites from L’Occitane (a French beauty brand) in multiples during this time of year, since their products usually do not go on sale. I love their Shea Butter line during winter for deep and soothing hydration, and 20% off makes for a great time to stock up! More on this brand in future blog posts…

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Second tip: Be careful buying beauty or perfume as a gift for someone else. Unless you know the recipient’s favorite brand, colors or specific scent, a cologne or perfume or makeup gift set can be rather awkward to receive. Especially if the gift receiver has never worn the scent or doesn’t like it, has severe allergies, or doesn’t wear makeup often. You will also see a ton of blockbusters promoted this time of year – a “blockbuster” refers to the absolutely gigantic makeup kits that are sold at retailers or drugstores, usually containing every color under the sun. These are typically marketed to teenagers, or as easy gifts that an Aunt or Grandma can purchase and give to the younger girls in the family. But unfortunately, these kits often don’t have the higher quality of products that you’d expect – they can contain fragrance, a ton of glitter, or other ingredients that may cause allergic reactions. If you know the gift receiver wouldn’t wear every color of eye shadow possible, I’d say a nude eye palette would be a more suitable gift than something that looks like Rainbow Bright’s closet exploded. Another thing to consider is that perfume and cologne gift sets almost always come with scented body wash and lotion. But these are often so heavily fragranced that if the receiver does have sensitive skin, they risk a rash or dermatitis developing from the higher percentage of scent in the product than their normal body care products. Proceed with caution, and know your gift recipient’s tastes before taking a gamble.

Lastly, if you aren’t already part of a loyalty program for a retailer, you are definitely missing out. Kohl’s, ULTA and Sephora are among my top favorite loyalty programs for buying beauty products, and it can make a huge savings difference during the holiday season. Kohl’s Cash can’t be beat as an overall deal, and being an ULTA Platinum Level Ultamate Rewards member certainly has its perks. They offer birthday gift freebies, extra bonus items with your purchase, and also first-looks at sales or discount offers before the general public. And some of the best product samples that I’ve received are from Sephora’s Beauty Insider program, which clued me into new favorites (looking at you, First Aid Beauty). In short, take the time to sign up, and then USE it! Especially if you love brands or products that these retailers carry, you’ll see the savings pile up over time and it’s free for anyone to use.

Happy Holidays!

©2018 28daysbeauty

 

Beauty Topic: DIY all-purpose coconut oil

If you haven’t been under a rock, you’ll have been completely aware that coconut oil has been having a HUGE moment the last couple of years in the beauty industry. But it’s not technically a new phenomenon. Coconut oil has been used for centuries by various island cultures as a natural beauty product, especially because it’s a multi-tasking superstar. In its raw form, coconut oil is an effective hair conditioner, skin moisturizer, makeup remover, cuticle conditioner, and contains essential fatty acids that make it an excellent cooking oil as well. Due to its multiple benefits and relatively low allergy risk, it’s used as a base ingredient in many beauty products. If you have dry, brittle or damaged hair, dry skin, wear a lot of makeup or waterproof formulas, or suffer from dermatitis or eczema, then coconut oil is highly recommended to work into your daily routine.

There are several premium brands that hit the market recently, but one of the easiest and most cost-effective ways to use coconut oil is to purchase it from your local grocery store. However, the packaging is not always appropriate for a bathroom. Case in point, I was at the gym about 2 months ago, and saw a woman with a 16oz glass jar of coconut oil (from a local grocery brand) on the counter next to her, as she was finishing getting ready after showering. While I completely appreciate her resourcefulness and cost-effectiveness, I worried for her safety since a 16oz glass jar with a tin lid is NOT very safe around slick bathroom surfaces. So, this experience inspired me to write this post, since I already create my own more user-friendly packaged coconut oil. It’s very easy to complete as a do-it-yourself project, and takes about 20 minutes tops. Here we go!

First, gather the following materials:

a. 16oz jar of virgin organic coconut oil. My #1 choice is from Trader Joe’s, as it’s usually about $5 for a full-size jar. Hard to beat that price!

b. Grab a clean, large mixing bowl from your kitchen cupboard.

c. Get a clean teaspoon to stir the oil (see step below).

d. Prior to starting, purchase a clean 3oz plastic travel jar with lid (I got mine from The Container Store for under $2) – make sure to wash both in hot water with soap, to remove any contaminants and bacteria, and dry thoroughly. Keep the lid off to start.

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Second, use the following steps to create a bathroom-friendly and travel-safe coconut oil beauty product:

  1. Make sure the lid of the coconut oil jar is initially loosened up. Keep the lid on the jar, tight enough to keep out water.
  2. Place the mixing bowl in your kitchen sink, and put the coconut jar inside. Fill the bowl with hot water (not boiling) so that the jar is mostly submerged but not fully underwater.

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3. After a few minutes, the coconut oil should start turning slightly “clear” on the sides of the jar, but still white in the middle. Once this happens, take the jar out, and place on the counter and dry off completely with a towel.

4. Unscrew the lid, and stir up the coconut oil with the spoon to fully blend. The oil’s consistency should mimic milk or heavy cream, and still be white in color.

5. Pour the oil into the open plastic 3oz travel jar, filling to the edge of the lowest thread on the jar’s lip.

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6. Put the metal lid back on the large 16oz coconut oil and place into a cabinet to cool down and solidify again. Hint: if you haven’t yet tried it for cooking, give it a whirl! It’s super tasty and good for you.

7. Lastly, let the small 3oz travel-sized jar sit still and cool down on the counter for a while – this may take about an hour or two for it to solidify. You can also place within the refrigerator, if preferred. Once it’s solid, the coconut oil is now in safer packaging for use in a bathroom – plus, it’s easily packable for travel!

If you know you want multiple travel-sized jars, one large 16oz jar will make about 5 small 3oz travel jars – and you can easily pour them all at the same time, and then just let them chill! Store all coconut oil in a cool cabinet or shelf, and out of direct sunlight.

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If you are wondering how long the 3oz size will last you, you only need to use about a dime to a nickel-sized amount at a time. When using coconut oil, let the natural heat of your hands melt down the oil into a creamy texture, and use wherever needed. For example, my current 3oz jar has lasted me about 2 – 1/2 months with daily use. I scoop out two nickel-sized amounts daily as an overall body moisturizer after I shower. At night, I scoop out a nickel-sized amount to use as a full-face makeup remover, and gently breakdown mascara – I then remove it all with a Costco makeup wipe, and then wash my face with my normal nightly routine. Plus, it’s a great cuticle treatment before bedtime, and conditions rough elbows and heels. With winter weather coming fast, it’s a perfect time to start using coconut oil and keep hair and skin properly conditioned.

The uses don’t stop there! There’s a lot people who love making their own lip balms and soaps, and coconut oil is often a base ingredient. Simply search recipes on Google that call for coconut oil, and you’ll find various homemade projects and recipes for almost any beauty concern. Have fun!

© 2018 28daysbeauty

Product Review: Best picks for travel makeup

Helloooo! I took the month of September off from blogging, as life got a bit crazy with work and travel schedules. But nevertheless, that didn’t stop me from continuing to try out new products, and discover a few favorites in the process. I’ve got a bunch of new blog posts that I’m composing, and my first begins with the subject of travel-friendly makeup. I don’t think this topic is covered very well in most normal beauty or fashion magazines and blogs. Most of the attention is paid to luxury or prestige products, but there’s a huge need for many women to get solid recommendations on makeup that not only travels easily, but performs too. This could also apply to women who keep a touch-up stash in their desk drawer, in their gym bag, or just want fuss-free products. Travel is stressful enough, let alone worrying about a glass bottle of foundation or a compact of blush breaking apart inside of a suitcase. So, let’s get into my picks per my recent trip to Europe, and the reasons why I chose them!

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Before we even get into the product details, there was one requirement that I used when choosing the products: all of those selected did NOT need to be applied with makeup brushes. Reason being is that I only took 2 makeup brushes with me (a foundation and a blush brush), as I was trying to keep my bags as light as possible.

Ok, and now for the products! You may notice a common theme within the brands shown, and that is that the majority of what I selected are Julep products. I looooove Julep – they are a USA-based, K-beauty inspired brand, and I’ve always had great quality and performance from their products. But what I also love is that their products are very user-friendly, and the packaging reflects a no-fuss type of application style. Here are 3 of their products that I nabbed for my trip and my thoughts:

  • Julep Cushion Complexion in 130 Ivory:  It’s the similar concept of Clinique’s Beyond Perfecting Foundation + Concealer, but the travel-friendly twist-up sponge applicator made application a breeze. The formula contains turmeric (naturally anti-inflammatory and brightening) and camellia seed oil (lightly moisturizing) to care for skin, and is buildable for coverage. The finish is a semi-matte effect, and helps to blur imperfections and fine lines. Traveling from England to Scotland to Paris, this makeup held up between both climates, from country-side misty rains to hot and sunny strolls around the city.
  • Julep Eyeshadow 101 in Slate Shimmer: If you don’t like most eyeshadows, I challenge you to give this a try. The creamy, twist-up stick formula applies with super smooth and shimmery color, yet is easily buildable to be as low-key or intense as you want. Plus, it’s waterproof, and did a decent job of staying put all day. The sponge blending tool on the other end of the wand was awesome to easily smudge into place on lids. Slate Shimmer is a beautiful neutral – it can be dressed up or down, which makes it super versatile for travel.
  • Julep Skip The Brush Blush Stick in Golden Guava: This is by far one of my most favorite of the Julep line. This beautiful pink + peach + rosy-gold color gives a natural flush to cheeks, with a hint of shimmer. It also doubles as an awesome lipstick, which can be super useful in packing light. Simply dot onto cheeks, and easily blend with fingers or a blush brush for a soft effect.

And now for the rest! Most of these are routine favorites of mine, but there are 2 newcomers that I’m super happy I tried on the trip:

  • butter | LONDON’s Sheer Wisdom Serum Shadow in Rose Petal: I love liquid or cream eyeshadows that also act as a creaseless base for building on other colors. This product contains a blend of anti-aging peptides, and acts either as a solid wash of color or as a neutral primer. Easy to apply with a doe-foot applicator, it can be applied with or without a brush. As we traveled between various climates and humidity levels, this performed and stayed put all day.
  • Model’s Own Grand Master Lash mascara: From the UK, this brand has had limited distribution in the states, but if you can get your hands on it, it’s awesome! After e.l.f. discontinued the version of Mineral Mascara that I loved, I’ve been on the hunt for a replacement. Grand Master Lash (love the name, btw) delivers!! The wand is a dead-ringer for the silicone brush that made the Mineral Mascara awesome, and this formula does not disappoint. It’s buildable, smear-proof, and easily washes off. But I can’t find it at Ulta anymore! Hopefully this brand is not discontinued…

To round out my travel-friendly makeup assortment, I relied on a few tried-and-true selections:

  • LORAC Alter Ego Lip Gloss in Heroine: LORAC makes my absolute favorite lip glosses. They are hydrating, super pigmented, and made from high-quality ingredients. “Heroine” is a beautiful neutral rosy-gold pink, and has a slight shimmer. It was my main lip color through the entire trip, and can look either casual or super polished. Win!
  • NYX Tinted Brow Mascara in Chocolate: As I’ve written about before, this brow mascara is my jam. Simply stated, it’s quick and easy to use, and lasts through the day – without any touch-ups needed!
  • L’Oreal Brow Stylist Definer in Brunette: I’ve also written about this automatic pencil + spoolie before, and it was one of my go-to’s for the trip. I love pairing it with the NYX Tinted Brow Mascara to achieve super-defined brows in a snap.
  • e.l.f. Brush Cleanser Wipes: These are the travel-friendly versions of my favorite daily makeup brush cleaner. For whenever I chose to use the makeup brushes that I took with me, I used these to quickly clean them up.

So, after traveling through 3 countries, which product in the travel line-up was a true game changer? To me, the Julep Cushion Complexion was the winner! Quick and easy to apply, with skin-caring ingredients to boot, this product is innovative, packs easily, and is a new favorite.

Julep Cushion Complexion

©2018 28daysbeauty

Product Reviews: Cheap Thrills #3 – mascara picks from e.l.f & NYX

The last of my three-part series on cheap makeup thrills for summer wraps up with the topic of mascara; a product that a lot of people consider the “holy grail” of a polished makeup look, but can be a bit of a challenge to find one that delivers and lasts. Especially when its the one beauty product that needs to be replaced four times a year. A cheaper formula is especially beneficial to help with this, since it’s not easy to essentially throw away a product if you feel there’s still some left to use. To help avoid eye infections, it’s important to replace your mascara every 3 months, and never add any other liquids into the tube that could contaminate or introduce bacteria. Having been a former makeup counter manager, you wouldn’t believe the stories I encountered of women adding olive oil or water into their more expensive mascara tubes to make them last longer, and then coming to the counter to return it when it “didn’t work anymore”. Really?! Really. So, in short, finding a less expensive formula that you like, and stocking up on several tubes, can lessen the amount of buying trips you make and ensure that you have healthy eyes for the year.

But what are the basics of finding a good mascara? Quite frankly, the market is flooded with choices, from $2 to upwards of $70 per tube. But what are the main aspects that I look for in selecting my choices? The first thing I look at is the brush – it makes ALL the difference in the results of the application. And second, I look for multi-tasking formulas that also care for and condition lashes. Once I make my picks on those two factors, I’ll then wear the product for a full week in order to make my final decision. Here’s two selections I made on my trip to Target at the beginning of summer: NYX The Skinny Mascara and e.l.f. Cosmetics Lash Extending Mascara, both in black shades.

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To me, these brands are very similar – professional grade makeup that retails for a fraction of the cost of other brands. But there are a few subtle differences for each formula that I want to explain further:

  1. NYX’s The Skinny Mascara is not a new product, but captures a trend that is growing – full, dark lashes that look more natural and defined. For several years, huge, gargantuan mascara brushes were all the rage in makeup marketing, but unfortunately, they were a total hassle and awkward to work with. I’ll admit that I hate using big mascara brushes. But this brush is absolutely super thin, and I LOVE it! It captures every single lash, and suddenly brings them all into focus. Giving you complete control, you can build this formula from airy and light to bold and super-defined. I have found it takes a bit of practice to work with, especially if you are used to a larger brush. But once you get the hang of it, it’s hard to go back to a larger brush. Plus, this formula stays all day long – no smearing or smudging, even in humidity. It’s water-resistant yet easy to remove at the end of the day with coconut oil or makeup wipes.
  2. e.l.f. Cosmetics used to make my favorite mascara – the Mineral-Infused Mascara that had a total kick-ass silicone brush. But, unfortunately, they discontinued that formula a while ago (why, e.l.f., why?!). So, I picked up their new Lash Extending formula, and gave it a whirl. While it doesn’t mimic my old favorite, this newer formula is a good alternative as an overall multi-tasking mascara, with both volumizing and lengthening qualities. The formula conditions lashes with vitamins B and E, delivers bold color, and stays all day – it didn’t flake or clump. The brush is not silicone, but it does give an even coat on the first couple of strokes, and the formula is buildable. While the NYX formula was easier to use in defining each lash, this formula gives more length and a thicker texture from the start. If you want a good, solid formula for every day use, this is a great choice.

Both of these choices are affordable ($6.99 for NYX and $3 for e.l.f.) and easy to get at either ULTA or Target, plus both brands are coupon-eligible at ULTA. Both brands are cruelty-free, and the e.l.f. formula is vegan too. If you are on the hunt for a good mascara this summer, and don’t want to spend too much, give these a try! You don’t have to be a makeup artist to get great results with either of these picks.

© 2018 28daysbeauty

Product Reviews: Cheap Thrills Part #2 – Power Brow combo by L’Oreal & NYX

Per the theme of the first of my three-part series for cheap beauty thrills this summer, my second blog post is dedicated to achieving awesome eyebrows for a few dollars. As I said before, “cheap thrills” is meant with the most sincere praise! I’m all for looking great with quality products, at a low impact on my wallet. But there’s so much out there to choose from – let’s take a look at a few that I’ve come to love for my brows.

I think that one of the most misunderstood facial features to play up with makeup are the eyebrows – they can be either dramatically overdrawn and too dominating, or not be balanced enough and end up getting “lost” in an overall look. But there are two simple rules to getting your brows under control, and a part of your daily look. Rule #1: always clean up the brow area first by removing stray hairs. Whether it’s with waxing, tweezing or threading, it definitely helps to have a pro give you a great shape to start with – just make sure you maintain accordingly going forward. Rule #2: use products that give you a balanced, face-framing look that naturally complements you, and doesn’t overwhelm. Great brows are truly a powerful asset, even if you don’t have much other makeup on.

During summer, I’ve found that a solid combination to achieve great brows daily starts with a brow mascara, and ends with a brow pencil. Brow mascaras work two-fold: they lock down and tame unruly brow hairs, while adding color to even out and darken the brow.

I love NYX’s Tinted Brow Mascara since it reminds me a bit of Glossier’s Boy Brow, with a slightly larger brush. Begin with the thicker part of your brow (above the inner corner of your eye), and brush out to the end by following the brow’s natural arch. This formula does not flake, and darkens while blending in naturally. During a hot and humid day, a brow mascara definitely holds up better than powder or wax formulas. I use the shade Chocolate, which is a perfect golden brown that complements my auburn hair.

Next, I fill in and define where needed with a brow pencil – especially with a spoolie brush on the end. L’Oreal’s Brow Stylist Shape & Fill pencil is awesome for defining clean lines, filling gaps to give a fuller appearance, and is easily applied as a twist-up pencil. The spoolie is essential for blending the brow mascara and pencil products together, to create a natural effect. Plus, I love to use this spoolie to finish shaping brow hair into place, without adding more color. The shade below is 115 Brunette, and it blends well with the Chocolate shade from NYX. This formula is very long wearing, and does not smear – it’s held up during my regular sailing regattas, and attending an outside wedding this summer.

I also keep a spare L’Oreal Brow Stylist pencil in my gym bag makeup kit, as there’s no need for a pencil sharpener. It’s a quick and easy way to give color and control, especially if you are packing light for the gym or travel.

At ULTA and Target, it’s under $20 total for these two products together! Plus, both of these brands are coupon-eligible at ULTA, and often have BOGO deals – I’ve learned to stock up and have spares handy when needed. If you are in need of changing up your products, or are interested in playing with your brow look a bit more, both of these are easy to use and quality products to get you moving in the right direction without having to spend a lot.

© 2018 28daysbeauty

Product Review: Cheap Thrills Part #1 – e.l.f. beautifully bare top 3 picks

Inspired by a recent trip to Target that has renovated it’s beauty department, I decided to grab a few new items from some of my favorite brands and write a 3-part series that I’m lovingly calling “Cheap Thrills”. It’s not a dig at all – it’s meant with the highest praise in the fact that not only are these amazing products, but you can get them at super low prices! Win – win!! Plus, I love that the products I’m providing a review on in this series are all perfect for summer – they are long-wearing, low-maintenance, and can take the heat/humidity that comes along with all-day activities. Let’s get into it!

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From left to right, my picks are from e.l.f. Cosmetics’ “Beautifully Bare” collection:

  1. Natural Glow Face Palette in “Fresh & Flawless” – the palette features a champagne highlighter, two blushes, and a bronzer. The shimmer is subtle – not sparkly, which gives the skin a beautiful satin finish. The formula is 100% vegan, and cruelty-free. The powders are silky, very lightweight, and blend easily together. I like using this as a full-face palette – I’ve used the bronzer as a contour shade on my cheeks and eyes, and the highlighter in a c-shape around my cheekbones up to my brow-bones. Powders are great for any skin type in summer – they stay put and help your foundation keep from sliding due to sweat or humidity.

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2. Smooth Matte Eyeshadow in “Blushing Rose” – there are several colors that this cream eyeshadow comes in, and “Blushing Rose” is a soft, pretty mauve with a hint of grayish-brown. I apply after foundation and concealer, and prior to any powders – using the doe-foot applicator across the lid, and blend easily with an eye-shadow brush. It locks down to a matte, dry finish, and wears all day. I like layering this as an eye-shadow base before applying powder formulas. I tend to stay away from eyeliner during summer, mostly due to the humidity and sweat-factor, and focus on a bright lip color (more on that in a minute) instead. This is great product to add a bit of polish to an overall easy summer look. Just finish your brows and swipe on mascara, and you’re done!

3. And lastly, Satin Lipstick in “Touch of Berry” – I love, love, love brighter lipsticks for summer. It’s super easy to go simple on the rest of your makeup, and let a bright lipstick take center stage. Plus, in super hot or humid weather, a bright lipstick is much less likely to look messy or runny through the day – just reapply when needed.  By using less makeup overall, your look will look instantly refreshed when a new coat of lipstick is applied. This formula is light, hydrating, and softly glossy. This berry color feels like a balm, and looks fantastic on any skin tone.

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All in, these 3 products together are under $20 total! I’ve also taken these with me on a few weekend trips – they pack light, and are great with multiple looks. Stay tuned for the next picks, and happy shopping!

© 2018 28daysbeauty

Beauty Topic: A short rant about sunscreen & chemicals

I recently visited a local Target after work to pick up a few items, and one of them was a new tube of sunscreen for my family. Being a former esthetician, and a sufferer of very sensitive skin that is also prone to sunburn, I knew exactly what brand and product formulation I was looking for.  While I won’t mention the location of this Target, I will rant about my disappointment in the selection that I was presented with in store, and why I’m afraid that the average consumer doesn’t realize that this is a problem. I normally don’t say negative things within my blog. But I’ll admit that I’m very concerned and rather ticked off, since a company or a brand’s product offering decisions can negatively affect people’s health and perception when it comes down to their purchasing options.

I walk into the aisle, and this is what I see:

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  1. Rows of products that are chock-full of chemical sunscreens that have known issues (ie. oxybenzone). Simply Google “safe sunscreen” or “sunscreens to avoid”, and you will be presented with a long list of professional opinions on chemicals to avoid in formulations. I would say that the majority of this wall (and my photo only shows part of the upper half) was composed of mostly ALL chemical-based formulas.
  2. Spray formulas or aerosols – if you Google this as well, you’ll find a ton of research over the years that shows these spray formulas send tiny particles into the air, and can aggravate asthma or allergies. In addition, these often have high levels of oxybenzone and retinyl palmitate, which are known from government data and reports to cause skin reactions and lesions. I get that it’s a convenient delivery method, but you have to weigh the cons in lieu of any pros for a “fast application”.
  3. “Sport” or SPF 100+ claims on a sunscreen product. I’m sorry, but WTF? SPF 100?? Does it mean that a tent or a roof comes out of the tube, and builds itself like a Transformer over your head so that you can walk around all day in the shade? If you read the labels, like on Neutrogena’s Ultra Sheer Dry Touch Sunscreen Broad Spectrum SPF 100+, it still says that you have to reapply after 80 mins of swimming or every 2 hours. So, in essence, it’s still following the rules that any other sunscreen asks for, which is to reapply every 2 hours or so if you are active (sweating due to sports) or swimming. Why SPF 100+ or “sport” then? To me, this is a misleading label on a product, since the instructions are basically the same as any other sunscreen and doesn’t give the user any extra advantages.
  4. And lastly, the selection available of safer sunscreens was TINY. If you look in the upper left corner of the photo that I took, or at my other photo below of a different angle of the wall, there was a small space held for brands such as BARE Republic or Sun Bum that actually offer legit mineral-based formulas that perform. These broad-spectrum formulas are based on Zinc Oxide and Titanium Dioxide physical sunscreens, and are not only safer for humans, but also the environment (such as ocean reefs). Neutrogena does offer a few mineral sunscreens, but they label them as “baby” formulas when, in truth, anyone can use them. Baby formulas are great for anyone with sensitive skin, as they are often fragrance-free, and safer in formulation for people who suffer from eczema or acne.

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Bottom line, in retail, the brands pay for shelf placement to get the eye-level views and arms-reach distance to most consumers; but these are NOT always the best formulas or products to choose from when it comes to overall skin health and allergy avoidance. Fifteen product rows just to promote the Up & Up (Target private label) brand of Sport sunscreen alone says, to me, that the buying and merchandising teams are out of touch with the growing concern among consumers to buy safer sunscreens. And Neutrogena’s product claims of SPF 100+ is a bit ridiculous, which can give a false sense of security to an average consumer who is rushing in to buy a few last-minute products before attending an outdoor event. Target has been on-point with other product lines and assortments, giving more space and promotion to health-conscious brands. So, I’m thoroughly confused on why they don’t give the same thought and consumer-research planning into the sunscreens they merchandise each summer. Especially with a product that contains chemicals with known health concerns.

Also, one of my favorite brands, CeraVe, didn’t get any product placement within the wall of sunscreen offerings at this Target. Their products utilize micronized Zinc Oxide and Titanium Dioxide, so that the formula is more sheer, and absorbs quickly. Their sunscreens are also fragrance-free, and incorporate ceramides, which add anti-aging benefit and help maintain the skin’s natural moisture barrier.

In my opinion, the technology and skincare knowledge that we have today proves that safer sunscreens are a necessary part of overall health, and being a conscious consumer. Skin cancer is a huge issue across the globe, and I ask retailers, such as Target, to do a better job in giving their customers better choices to protect themselves – especially with the transparency and ample amount of information there is for any buyer or product developer to use in their decision-making process. I understand that they look at sales and last year’s numbers to make their plans, but this also puts customers in a bind who may not do their own research and put “trust” into the retailer to offer them safe products. Allergies, asthma, chemical burns, eczema flare-ups, dermatitis, and acne break-outs aren’t worth just spreadsheets of past customer buying decisions – it’s worth helping people to make better health choices, and giving brands who are responsibly making products the credit and shelf space to accurately market themselves.

© 2018 28daysbeauty